Advantages of creating plan segments in Medicare Advantage bids

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Over the last few years, Medicare Advantage organizations (MAOs) have been adding plans with segments to their plan portfolios in order to take advantage of a number of benefits of plan segmentation. These plans are known as plan benefit packages (PBPs). There are numerous advantages to segmenting a plan within an MAO’s portfolio of PBPs, relative to the alternative of offering separate PBPs to achieve strategic objectives.